Ebooks, videos, and blogs on copywriting & conversions.

26 Aug 2025

Ebook: Free 49-page guide to conversion copywriting & website optimisation

By The Mayor of ConversionTown In Blog Ebook
08 Aug 2025

Video: How to use the 7 sins to banish the blank page

By The Mayor of ConversionTown In Blog
11 Jun 2025

Video: 3 easy & quick ways to start optimising

By The Mayor of ConversionTown In Blog
08 Apr 2025

Conversion rate optimisation: What it covers

By The Mayor of ConversionTown In Blog
24 Feb 2025

Read your copy and ask yourself this 2-word question after every sentence

By The Mayor of ConversionTown In Blog
18 Jan 2025

Microcopy: When the smallest thing has the biggest impact

By The Mayor of ConversionTown In Blog
10 Dec 2024

What Lord Sugar, Rocky Balboa and Sherlock Holmes can do for your business

By The Mayor of ConversionTown In Blog
09 Nov 2024

Website strategies: How usable is your website?

By The Mayor of ConversionTown In Blog
20 Oct 2024

When words are only part of the puzzle

By The Mayor of ConversionTown In Blog
28 May 2022

Don’t compete on features – do this instead

By The Mayor of ConversionTown In Blog
29 Sep 2019

There’s no point doing anything with your business – unless you do this first

By The Mayor of ConversionTown In Blog