It’s based on a framework I use for landing page conversions (some results are on the reviews page). It’s been used for software trials, platform sign-ups, beta testers, app downloads, recruiting candidates, ebook sales, charity donations. Best of all, it works across industries (as you can see in the portfolio).
ConversionTown training workshops include a focus on landing pages
Your landing page service includes…
Only words and elements focused on conversion should be on landing pages. Anything else is a distraction and loses you conversions. That’s why this service involves a process of research (into your audience and competitors), psychology (talking to their motivations and objections), and straightforward talking (showing, not telling, why they should convert).
Layout & design guidance
This includes mapping out the layout (aka wireframing). Guiding your designer on hierarchy (making sure important elements are easiest to see). Making sure fonts and colours are easy on the eye (removing any friction).
Service & MOT
Testing the page on different devices (so people can convert across desktop, mobile etc). Making sure the page loads fast (slow pages kill conversions). Fixing SEO issues (if you want the page found in search results).
Setting up tracking to give the conversion rate (you’re in ConversionTown, after all). Running AB tests (on different versions of the page). Segmenting conversions so you get more insight (eg whether people arriving from Facebook ads convert better than people from LinkedIn ads).