AI copywriting: Best-of-both for your business

This service gives you the best-of-both worlds from AI copywriting.

You get the human element (that’s me). With the strategy, context and empathy from real eyeballs, brains and the other body parts.

Along with the machines and their relentless output. Naturally, your AI needs prompting, coaching, and nurturing. So they generate the ROI and impact you expect.

Please note: This is the only service where I use AI for copywriting – unless you specifically request it for another service. Otherwise all work is written by me and only me. That’s my promise, guarantee, and everything my business stands for.

I’ve used Steven for many projects over the years, for writing various materials. He’s been involved with Discuto from the early days and his contributions have helped greatly as the platform has grown. Glad to recommend his services!
Hannes LeoCo-Founder, Discuto

Your AI copywriting service includes…

AI copy-editing & content management

Time to take AI’s copywriting output and sprinkle some originality sauce

Taking it beyond a mix of what’s already available online. Making it truly yours, pitched at the right level, and able to stand out among the noise.

  • Copy positioning
    Check copy aligns with your target audience’s state of awareness. For example, if they’re unaware of your solution, copy shouldn’t be talking about case studies and prices
  • Emotion auditing
    Adding words, similes and metaphors that make your copy more human and speaks to your reader’s needs and desires.
  • Fact-checking
    Source-checking for compliance, trust, reliability and relevance
  • Quote supplementing
    Sourcing quotes from industry-leaders and publications that support what you want your content to say
  • Tone of voice reviewing
    Making sure content aligns with your style guide
  • Nonsense-spotting
    Just like real conversation, misunderstandings happen with prompts. So the service includes the usual proofreading and making sure there’s no repetition or inappropriate language.
  • Prompt optimising
    Reviewing the AI prompts you’re using, to make sure the content is generating the content you expect

AI content optimisation

Publishing content is just the start. Let’s measure your content’s impact

Setting up tracking to see what your readers click on. How far they scroll. How much of the content is leading to conversions.

  • Publishing
    Formatting layout, adding images, gifs, quotes, making sure your content stands out
  • SEO
    Making sure the right words are in the right places for indexing. Aligning with the latest best practices and algorithmic updates
  • Readability & accessibility
    Auditing the content you have, so that it’s easily understood and can be used by visually impaired people
  • Setting up tracking
    Applying a mix of data that tells you what’s happening (Google Analytics is enough for this), and data that suggests why (Hotjar or another tool that records how people use your website, page or product)
  • Analysing results
    Finding out where you’re leaking visitors, what’s working well in your funnel, and where to focus on optimising

Customer feedback analysis

Meet your human-in-the-loop for your customers

Here to reassure them that you still provide a human touch. While helping you get all the advantages from bots and automated communication.

  • Mining customer conversations
    Analysing chat logs, emails, online forums. and wherever you get your customer feedback from
  • Identifying common themes
    Making sure your copy answers these questions and concerns
  • Creating content based on results
    Alongside conversion-focused content, these insights are great for adding to your knowledge base, adapting your onboarding emails, and finding out which channels to focus efforts on

AI content strategy

Let’s make sure your content hits the right people at the right time

That means planning content around what’s happening in your industry. Creating relevant pieces that reflect what your audience wants to know.

  • Content calendars
    Planning what to create 3–6 months ahead, so looking at upcoming important events and dates. Making sure that your content matches what people are discussing and hashtagging online
  • Content repurposing
    Let’s make your content go further. For example, a blog of 2,000 words contains plenty of nuggets we can use to create for infographics, videos, social media posts.
  • Competitor analysis
    This involves looking at what’s getting most interest online, through being shared on social media. Then analysing the content, working out why it’s popular, and then seeing where we can improve it.