Specialising in scaleups and enterprises

Your all-in-1 destination for content with conversions

SaaS companies (with awesome people like you) are…

...spending time, effort, and money on ads to get people to visit their app, product, platform, website – for just 2% return.

That’s because on average, 98 out of 100 visitors leave without doing converting, using, or even signing up.

So that's why I opened ConversionTown. Your all-in-1 destination for content strategy with execution and optimisation.

Hi, I'm Steve. Content strategist and creator, optimiser, technical writer, and Mayor of ConversionTown.

I used to specialise just in content. But over time, sometimes I saw the content going on pages or in campaigns where it wouldn't convert.

At first I thought it was my fault (maybe sometimes it was). But then i started learning about SEO, UX, and conversion rate optimisation.

And I realised that for content to convert, it needs a lot more.

Of course, you can just have content if you want. Whether that's content that sells your business to new audiences, or technical and UX copy to guide your customers. But you can also help yourself to optimisation to make sure everything is in the right place at the right time. For example:

Making sure your visitors scan and read what’s important, so they remember what you want them to
Analysing page layout, taxonomy, site structure – checking that users aren't confused
Adding oohs, oopmh, and oodles of humanity to your tone of voice so you stand out
Guiding users with extra microcopy, tooltips, and UX content
Reviewing lead-gen forms to remove any friction
Developing and updating email workflows and nurturing your mailing list
Auditing websites and pages to find where visitors dropoff and fixing the leaks

Steven Kent

Steve was fantastic to work with - he was organised, thorough, and was really able to take a loose initiative and run with it with himself, seeking out the relevant people in the business and working with them very well. He works to a very high standard and I would definitely work with him again. Huge thanks for your hard work and help Steve!

Louis Marcantonio

Product Leader, NayaOne

Steven has been an invaluable content partner. He works quickly, understands what content resonates with customers, and has a great ability to translate complex technical topics into clear, engaging writing. He ramped up on our product and industry fast, asked thoughtful questions, and consistently delivered content that aligned with our goals and voice. Highly recommend him for any team looking for a sharp, adaptable writer who gets both the tech and the customer. We worked together on writing a lead gen white paper (that converted well) and user stories