“Build it and they will come”. Said no content strategist ever.
This service gives you 10+ years’ of digital content manager, website editor and content manager. With experience of growing websites, teams, and managing content for every stage of your audience’s buying journey.
Your content strategy service includes…
Aligning content to your goals
This starts with understanding your audience’s awareness levels. For example:
- Unaware = storytelling content to educate them about you and what you offer
- Aware = case study content showing why you’re the right choice
Then aligning this content to your goals, by using content such as:
- Video scripts & storyboarding
- Event invitations & write-ups
Managing writers & creators
I’ve done this on two levels:
- Managing teams of writers
Creating briefs, giving constructive feedback, interviewing and hiring
- Aligning output
Creating style guides and tone of voice guidelines, so content is consistent in style and quality
You’ll get content calendars that keep your content relevant and up-to-date. Making sure you know what’s coming out over the next 3,6 or 12 months. Mapped to what’s happening in your industry (from regular events to fast-moving news stories).
Measuring ROI and impact
If you’re investing in content, I’ll make sure you know what you’re getting in return. However you want to measure success. From page views and clicks, to downloads and sign-ups, you can have everything tracked. What’s more this helps motivate team members, showing the direct impact of their content creation.