Planning what needs to be done (and then doing it)
The world was already drowning in content before AI showed its face. So this service is all about working out what you want to say and sell, and aligning it with what your audience wants to know and understand. In a way that makes you stand out and be remembered (in a good way).
Steven has been an invaluable content partner. He works quickly, understands what content resonates with customers, and has a great ability to translate complex technical topics into clear, engaging writing. He ramped up on our product and industry fast, asked thoughtful questions, and consistently delivered content that aligned with our goals and voice. Highly recommend him for any team looking for a sharp, adaptable writer who gets both the tech and the customer. We worked together on writing a lead gen white paper (that converted well) and user stories
Kiki van Lieshout
GTM Leader | Robotics & Automation | B Leader | Industrial Sustainability
This starts with understanding your audience’s awareness levels.
For example:
Unaware = storytelling content to educate them about you and what you offer
Aware = case study content showing why you’re the right choice
Then aligning this content to your goals, and measuring the outcomes.
Ask me about
- content calendars
- developing tone of voice
- workshops to define brand character
- tracking results for measuring ROI
- content creation (with or without AI)
- managing, briefing and nurturing writers
