Last updated: [Insert date]
1. Who We Are
ConversionTown is a business registered in the United Kingdom.
Registered address:
ConversionTown, Office 34292, PO Box 6945, London, W1A 6US
Email:
[hello@conversiontown.com]
We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (GDPR).
2. Personal Data We Collect
2.1 Information You Provide to Us
When you contact us via our website contact form, we collect:
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Your name
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Your email address
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Any information you choose to include in your message
2.2 Information Collected Automatically
When you visit our website, we automatically collect:
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IP address (anonymised where possible)
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Browser type and version
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Device and operating system information
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Pages visited and time spent on those pages
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Referring website addresses
This information is collected using cookies and similar tracking technologies.
3. How We Use Your Personal Data
We use your personal data to:
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Respond to enquiries and communications
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Provide and improve our website
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Analyse website usage and performance
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Understand how users interact with our site
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Maintain website security and functionality
4. Legal Basis for Processing
Under the UK GDPR and GDPR, we process your personal data on the following legal bases:
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Consent – when you submit a contact form or accept cookies
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Legitimate interests – to operate, analyse, and improve our website
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Legal obligation – where processing is required by law
You may withdraw your consent at any time.
5. Analytics and Tracking Tools
5.1 Google Analytics
We use Google Analytics to analyse website traffic and usage patterns. Google Analytics uses cookies and similar technologies to collect information about how visitors use our website.
Information collected by Google Analytics may be transferred to and stored on servers outside the UK or European Economic Area (EEA). Google uses appropriate safeguards, including Standard Contractual Clauses.
Google’s privacy policy can be found at:
https://policies.google.com/privacy
5.2 Hotjar
We use Hotjar to better understand user behaviour through tools such as heatmaps and session recordings.
Hotjar may collect:
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Mouse movements
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Clicks
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Scrolling behaviour
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Anonymised IP addresses
Hotjar does not record personally identifiable information such as names or email addresses unless you explicitly provide it.
Hotjar’s privacy policy can be found at:
https://www.hotjar.com/legal/policies/privacy/
6. Cookies
We use cookies and similar technologies to:
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Ensure the website functions correctly
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Analyse website performance
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Improve user experience
You can control or disable cookies through your browser settings.
Where required by law, we display a cookie consent banner.
7. International Data Transfers
As we operate globally, your personal data may be transferred outside the United Kingdom or the European Economic Area.
Where this occurs, we ensure appropriate safeguards are in place, including:
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Standard Contractual Clauses approved by the UK Information Commissioner’s Office or the European Commission
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Adequacy decisions where applicable
8. Data Retention
We retain personal data only for as long as necessary for the purposes set out in this policy:
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Contact form submissions: up to 12 months
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Analytics data: in accordance with Google Analytics and Hotjar retention settings
Personal data may be retained longer where required to comply with legal obligations.
9. Your Data Protection Rights
Under the UK GDPR and GDPR, you have the right to:
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Access your personal data
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Request correction of inaccurate or incomplete data
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Request deletion of your personal data
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Object to or restrict processing
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Request data portability
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Withdraw consent at any time
To exercise your rights, please contact us at:
[hello@conversiontown.com]
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/
10. Data Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page and the “Last updated” date will be revised accordingly.
