Ebook: How to build, manage, and get ROI from your SaaS Knowledge Base in 2026

This ebook is for any SaaS company who knows that calling it a “Knowledge base” doesn’t really scratch the surface of what’s possible.

What: 30 pages of been-there-done-that insights, recommendations, and advice on making your knowledge base work.

For: Product, CX, UX, devs, and anyone else who works on knowledge bases or helps customers.

Based on: 10+ years of planning, building, maintaining, and optimising knowledge bases and help articles.

Give your email address to download..oh forget that. Just click/tap the image to open it in all its pdf glory.

Or download here: conversiontown.com/content/conversiontown-knowledge-base-guide.pdf

What's inside

Part One: Planning Your Knowledge Base 

  • Information Architecture (How to organise your knowledge base)
  • Content Planning (and what to prioritise)
  • Article types 

Part two: Writing help articles that help

  • Intros
  • Steps
  • Words/phrases to avoid
  • A word or 3 on screenshots and gifs 13
  • Tone of voice
  • Making content findable
  • Tagging and Metadata

Part Three: Managing and maintaining your Knowledge Base 18

  • Publishing and proofing
  • Optimising
  • Updating
  • Removing articles
  • Managing your media library
  • Measuring What Matters

Part Four: Choosing your platform

  • Pricing and (sometimes hidden) costs
  • Zendesk
  • Intercom
  • Help Scout Docs
  • BetterDocs (WordPress)

Part 5: Post-launch: Keeping the momentum going

  • Get buy-In
  • Show impact
  • Review regularly 
conversiontown

ConversionTown | The town where content is planned, created and optimised for conversions and clicks

Office: 020 8088 8797
Direct: 07396 576 337

Email: hello at conversiontown dot com

Write: Office 34292, PO BOX 6945, London, W1A 6US

Copyright @ ConversionTown 2020–2026