Strategic narrative website copywriting

Project: Website rebrand for Arrow Communications. One of the UK’s largest unified communications, IT services and energy supplier to B2B businesses

Audience: Multinationals with UK offices

Work done: Strategic narrative workshop, conceptualisation, and website copywriting (80+ pages) at

Copy concept: Services that bring UK business together with their consumers to connect and do, leading to messaging and narrative including: “Enabling people and technology to do extraordinary things together”, “Human connectivity” and “It’s connecting people that drives us forward” and “It’s people that make tomorrow happen”.

(tap/click screenshot for larger version of website homepage)

website homepage