Fintech disruptor website copy

 

Project: Website launch for a payment orchestrator, disrupting by offering all infrastructure in-house instead of through third-parties

Audience: Any business managing online transactions

Work done: Strategic narrative workshop, website copywriting (20+ pages) at https://finrelay.com/

Copy concept: Narrative of how payments are changing through evolving customer expectations. Then how organisations need to adapt to compete, and that bringing infrastructure back in-house is a long-term winner from a strategy perspective

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